Microsoft Gatineau Is Running Open-Beta, Sneak-Preview

microsoft gatineau is running open beta sneak preview

Microsoft has just released an open Beta of their newest project called Gatineau. Gatineau is FREE web analytics software that will compete directly with Google Analytics. The project is said to be based off of the technology that Microsoft acquired from DeepMetrix Corporation last year. Currently Gatineau is invite-only and runs English language. To become a Beta tester you will have to register an adCenter account. One time fee of 5$ is required although the tools are completely free.

Ian Thomas on Microsoft Gatineau:

  • Out-of-the-box demographic segmentation
  • Integrated view of marketing campaign effectiveness
  • Integration of conversion value data
  • Innovative visualisation of behavioural data

Microsoft promises to offer much more than Google Analytics including gender and age statistics of your visitors. Isn’t that something? The Beta is running as we speak and the final release is scheduled for early 2008. Let’s see is MS has what it takes. Enjoy the sneak-preview.

Pictures taken from Blognation.

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