Marketfederation

For those of you that still doubt whether the mobile web has arrived, I would suggest that you read this article from Advertising Age.

You can probably determine the news by the title of this post, but basically multiple times this season, ESPN’s mobile NFL content outdrew its PC NFL content.

“We’re having extraordinary growth on ESPN.com’s NFL pages, but we’re also seeing extraordinary usage with mobile devices as well,” said Ed Erhardt, president-ESPN ABC Sports customer marketing and sales, calling mobile “a big part of the future as it relates to how fans are going to consume sports.”

This is the kind of news that puts a smile on my face.

This entry was posted on Wednesday, January 30th, 2008 at 10:32 pm and is filed under iPHONE News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.