For those of you that still doubt whether the mobile web has arrived, I would suggest that you read this article from Advertising Age.
You can probably determine the news by the title of this post, but basically multiple times this season, ESPN’s mobile NFL content outdrew its PC NFL content.
“We’re having extraordinary growth on ESPN.com’s NFL pages, but we’re also seeing extraordinary usage with mobile devices as well,” said Ed Erhardt, president-ESPN ABC Sports customer marketing and sales, calling mobile “a big part of the future as it relates to how fans are going to consume sports.”
This is the kind of news that puts a smile on my face.
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