Does AdSense Drives Traffic Away From Your Blog?

does adsense drives traffic away from your blog

Let me start by asking why would you install AdSense on your blog at the first place? What’s your purpose there, making money or giving your visitors an opportunity to find something you don’t have on your blog? If the first option is what you’re trying to achieve then you should know you’re just selling traffic and people will click on your ads and they will leave your blog but will they come back? We crawl the web searching for information and that’s why we visit websites and blogs and we’ll do anything to get what we want but since there are billions of sites related to what we search for how can you be sure we’re going to return to your website?

The question is what impact does AdSense have on your blog and your visitors? Most first time visitors will just fly through your blog looking for relevant keywords and if they see something they’re looking for on an ad next to your article they will probably follow that and leave your site without giving it a chance. You will loose a visitor and a potential reader but you will make 0.15$ – what’s more worth to you?

But how do you know they won’t leave your blog if you don’t run AdSense? Perhaps they’d skip it the same way as you would have ads installed. First impression is important and if a user determins your blog is not what he’s looking for he’s going to leave it no matter if you run ads or not. If you provide solutions on your blog you need to make that visible in the first five seconds someone enters your blog otherwise he will leave it because newcomers usualy don’t crawl all 450 posts on your blog to find what they’re looking for, they need the information right there and in that very moment otherwise you can say goodbye to them.

If you sell something on your blog stay away from ads because they may take the conversion somewhere else but if you blog for people then wait for your blog to get established and after some time consider installing adverts because once you get loyal readers they will continue to return to your blog even if they leave it for ads which is not the case with young blogs.

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