Aug 05
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Does AdSense Drives Traffic Away From Your Blog?

Let me start by asking why would you install AdSense on your blog at the first place? What’s your purpose there, making money or giving your visitors an opportunity to find something you don’t have on your blog? If the first option is what you’re trying to achieve then you should know you’re just selling traffic and people will click on your ads and they will leave your blog but will they come back? We crawl the web searching for information and that’s why we visit websites and blogs and we’ll do anything to get what we want but since there are billions of sites related to what we search for how can you be sure we’re going to return to your website?

The question is what impact does AdSense have on your blog and your visitors? Most first time visitors will just fly through your blog looking for relevant keywords and if they see something they’re looking for on an ad next to your article they will probably follow that and leave your site without giving it a chance. You will loose a visitor and a potential reader but you will make 0.15$ - what’s more worth to you?

But how do you know they won’t leave your blog if you don’t run AdSense? Perhaps they’d skip it the same way as you would have ads installed. First impression is important and if a user determins your blog is not what he’s looking for he’s going to leave it no matter if you run ads or not. If you provide solutions on your blog you need to make that visible in the first five seconds someone enters your blog otherwise he will leave it because newcomers usualy don’t crawl all 450 posts on your blog to find what they’re looking for, they need the information right there and in that very moment otherwise you can say goodbye to them.

If you sell something on your blog stay away from ads because they may take the conversion somewhere else but if you blog for people then wait for your blog to get established and after some time consider installing adverts because once you get loyal readers they will continue to return to your blog even if they leave it for ads which is not the case with young blogs.


Author: bryan

14 Comments

PlugIM.com
August 5, 2007

Does AdSense Drives Traffic Away From Your Blog?…

Let me start by asking why would you install AdSense on your blog at the first place? What’s your purpose there, making money or giving your visitors an opportunity to find something you don’t have on your blog?…

vangardx
August 6, 2007

my personal blog..people come and go :D

Darko Martic
August 6, 2007

I must say that you have a very cool blog, very interesting and helpfull posts you write !
As I’ve been doing researches, I learned that one of the most important things in path to success is sharing the information, getting in contact with people, just as you said in one of the posts….

Daniel Vukadinovic
August 6, 2007

vangardx: that’s the whole point, it all depends on what you’re trying to achieve with your blog

Darko Matic: thank you very much and thanks for commenting, I really appreciate it and I agree with you 100% that’s why I visit my readers blogs daily and contribute as much as I can, I’ve found some great blogs this way

jerry
August 6, 2007

perhaps it does, perhaps it doesn’t, who knows what people don’t like these days, it’s really complicated, if I remove ads from my site then I won’t be generating any income

Daniel Vukadinovic
August 6, 2007

They have burried my post on Digg. What, am I not allowed to talk about Google there?

stubsy
August 6, 2007

I’d install anything on myblog to make money there a lot of better ways to do it than adsense but its an easy passive income I think. I don’t think ads put people off really.

Thanks for the link by the way

Daniel Vukadinovic
August 6, 2007

stubsy: If you stuff your site with ads you will get 10x less returning visitors than you would get if you didn’t have ads. That’s about the stuffing but people don’t mind unintrudive ads.

No problem :).

stubsy
August 6, 2007

Do you think I stuff my site then

Daniel Vukadinovic
August 6, 2007

stubsy: No, I didn’t say that. I ment IF you stuff your site…
I visit your blog every day and I’m not bothered by your ads expect that top banner shouldn’t be in a box and should be aligned to the center :). That way it looks much better.

Great post, Daniel. Adsense is like, 100 reasons to leave your website! The aim of my blogs is to provide good quality information, get return visits, and eventually to sell my own stuff. Far more profitable in the long run, in my humble opinion.

Daniel Vukadinovic
August 10, 2007

I agree Paul, if you’re selling something you shouldn’t be running ads on your blog because they will take your visitors to your competition.

Maher
August 31, 2007

i agree with you maybe adsense will work on well established sites that have 1000 visitors or more

Daniel Vukadinovic
September 5, 2007

And don’t forget relevant ads, traffic doesn’t mean a thing if your ads are not relevant.

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