The app store looks like it’s going to be of wonderful benefit to iPhone and Mac owners alike. All it needs now is some developers to get in gear and provide us with some apps! These apps, Apple told us in a keynote speech, were going to cost an average of $10 when purchased through the app store. Apple is reported to be taking 30% of any sales made through the store for its own costs – a small price to pay, no doubt, for the free hosting and distribution that it has agreed to provide to the developers.
Apple may be surprised by the results of a recent survey conducted at WWDC by Gene Munster. Munster, an analyst for Piper Jaffray, interviewed around 20 iPhone developers who were intending on placing their programs in the app store. The results showed that around 71% of the apps in the app store were likely to be offered for free. Apple’s cut? 30% of nothing is still nothing.
Of those apps that were charged for, the average cost came to just $2.29. This is leaps and bounds from that magic $10 figure bounded around by Apple as being the average across the app store.
[…] app store will be successful whatever the price of the apps offered therein, and even if they were all free […]
Apple App store!!
June 21st, 2008